the dark ages of sync: content creation, monetization + youtube

  alenciashoom.jpgsync. it’s something you witness daily and maybe even take part in, but do you know what it means? sync is short for synchronization; music attached to some kind of visual media output. this includes film, television, shows, advertisements, video games, movie trailers, etc.  if someone wanted to use a piece of music they don’t own in a production, they are legally required to have permission or a license granted by the copyright holder of that particular composition permitting the licensee to use (synchronize) the composition with said visual.  if monetization is involved, it also allows for that composer’s fair share of the pie. with this generation’s insatiable appetite to share, combined with the many tiers and platforms of social media —  everyone is a content creator and has an audience. some share their own original works. then there’re those who copy, paste, screenshot, rip, remix, recreate, and incorporate the original works of others into their own — imposing a new kind of vulnerability for creatives across the board. this is simply the current nature of our beast. yes, the one we created. a small yet interesting reflection of technology’s dichotomous ability to be perceived as good and bad. nonetheless, our social media manners (or lack there of) is causing conflict in the copyright macrocosm. especially for youtube. according to, paul sampson, founder and CEO of (now, we’re in the very beginning stages of the sync revolution and there’s much sorting-out to be done. in the latest interview posted to in the valencia with shoom, he dissects the intricacies and sometimes not-so-happy relationship between content creation, synchronization, and licensing in the youtube ecosystem and how his company is pioneering this important sector of the industry.    

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survival in the diy music scene | josh rumer | fmf conference 2017

IMG_3943.jpg if you missed the memo a few months back, i’m now a resident of spain. i’m here studying for my masters degree at the berklee college of music campus in valencia. this past september the entire global entertainment and music business program went to barcelona for a few days to attend the future music forum conference held at the estrella damm brewery; lots of beer and lots of convos + connects with awesome digital music entrepreneurs, music industry executives, investors, and the like. aside from the awesome people i had the pleasure of  interviewing for the 1st episode of “in valencia with shoom,” i had the opportunity of having a quick on-camera chat with invengo productions founder + producer, josh rumer. he drops some quick survival tips for you indie and diy peeps. funny guy. thanks jenn c for being my camera woman and thanks lord pijama for producing the new “in the mix with shoom” theme song!!
if you missed the first episode of the resurgence of “in the mix with shoom“; here’s your ticket! it came out to be a great show but honestly, i’m a bit on the fence with this whole podcasting stuff. it’s not exactly fun anymore for me; kind of like a “been there, done that, feeling”, so i’m not sure if i’m going to keep doing it while i’m out here. i’d like to do something related that i’ve never done before and give it my all. anyway — we’ll see.  the episode features kevin breuner, the vp of marketing at CD baby. here’s the link —            

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it’s a ninja party | cc: @unicornempress + @davenoodlez

on august 10th i’ll be joining the unicorn empress + dave noodlez of stereotype co at their first mini festival.shoomflyer

the ninja party — a fluid festival meant to awaken the inner child that may lay dormant in the adult conscious. vendors + pop-up shops + music + dancers + giveaways +  face painters and more

at the event ill be conducting a live interactive song project where  i’ll record the voices of participants to be used as a part of a one of kind song.  i’ll also be interviewing artists and creatives about their art, their music, and their passions. my goal is to put  together an audio project.

#challengeyourself the ninja party on facebook

hosted by the marxman and spike grant + music by dj boston chery

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