the dark ages of sync: content creation, monetization + youtube

  alenciashoom.jpgsync. it’s something you witness daily and maybe even take part in, but do you know what it means? sync is short for synchronization; music attached to some kind of visual media output. this includes film, television, shows, advertisements, video games, movie trailers, etc.  if someone wanted to use a piece of music they don’t own in a production, they are legally required to have permission or a license granted by the copyright holder of that particular composition permitting the licensee to use (synchronize) the composition with said visual.  if monetization is involved, it also allows for that composer’s fair share of the pie. with this generation’s insatiable appetite to share, combined with the many tiers and platforms of social media —  everyone is a content creator and has an audience. some share their own original works. then there’re those who copy, paste, screenshot, rip, remix, recreate, and incorporate the original works of others into their own — imposing a new kind of vulnerability for creatives across the board. this is simply the current nature of our beast. yes, the one we created. a small yet interesting reflection of technology’s dichotomous ability to be perceived as good and bad. nonetheless, our social media manners (or lack there of) is causing conflict in the copyright macrocosm. especially for youtube. according to, paul sampson, founder and CEO of (now, we’re in the very beginning stages of the sync revolution and there’s much sorting-out to be done. in the latest interview posted to in the valencia with shoom, he dissects the intricacies and sometimes not-so-happy relationship between content creation, synchronization, and licensing in the youtube ecosystem and how his company is pioneering this important sector of the industry.    

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survival in the diy music scene | josh rumer | fmf conference 2017

IMG_3943.jpg if you missed the memo a few months back, i’m now a resident of spain. i’m here studying for my masters degree at the berklee college of music campus in valencia. this past september the entire global entertainment and music business program went to barcelona for a few days to attend the future music forum conference held at the estrella damm brewery; lots of beer and lots of convos + connects with awesome digital music entrepreneurs, music industry executives, investors, and the like. aside from the awesome people i had the pleasure of  interviewing for the 1st episode of “in valencia with shoom,” i had the opportunity of having a quick on-camera chat with invengo productions founder + producer, josh rumer. he drops some quick survival tips for you indie and diy peeps. funny guy. thanks jenn c for being my camera woman and thanks lord pijama for producing the new “in the mix with shoom” theme song!!
if you missed the first episode of the resurgence of “in the mix with shoom“; here’s your ticket! it came out to be a great show but honestly, i’m a bit on the fence with this whole podcasting stuff. it’s not exactly fun anymore for me; kind of like a “been there, done that, feeling”, so i’m not sure if i’m going to keep doing it while i’m out here. i’d like to do something related that i’ve never done before and give it my all. anyway — we’ll see.  the episode features kevin breuner, the vp of marketing at CD baby. here’s the link —            

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new shoom: ambition (interlude)

since i’ve been back in arizona my sleeping pattern has been so off!!  in my restlessness on friday night, i felt inspired and recorded a song i wrote last summer. i attempted to record it during an actual studio session back in nyc but there were a lot of unnecessary people around and honestly i just wasn’t feeling the vibe — or the engineer. so i decided to give it a go on my own. i must say, i’m always much happier when i do things for myself, especially when it comes to my creativity. idk…i guess it one of those control freak things. i had a few beers and it was super hot in my room (no ac, and i had to keep the fan off ’cause duh, i’m recording) leaving me clad in bra, panties, and sweat which i think really helped me to get into character for the track. haha. this interlude-esque piece is about feeling attracted to someone new and how keeping it real about your intentions can lead to infinite possibilities. it also speaks on my independence and how being in a relationship or connected to someone isn’t a necessity but if we’re gonna do this thing (whatever it is), you gotta come correct! no selfishness or half-stepping!!! i’m responsible for the mix + shout out to badu for the beat i conveniently lifted from youtube. a testament to having fun, self exploration, and mastering my crafts. feedback is appreciated.

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not impressed: las vegas


a few weeks ago i went to las vegas for the first time. i wasn’t impressed by the bright lights or the big drinks. not to mention, i’ve already been hanging out at the casino with my grandma every couple of weekends while in arizona. we took her for her 85th birthday. she really has a thing for pushing buttons and pulling levers.

we drove all the way from az. it took us about 5 hours. my cousin melanie drove half-way and i drove half, going and coming. there happened to be a native rest stop/restaurant right around the 2.5 hour-mark along our route. the bathroom smelled horrible each way but mostly during the stop on our way back to maricopa.  the drive was beautiful. the landscape, the mountains — some snow capped and others table-topped. the curvy roadways that never seemed to end — bare of civilization and cellphone service for at least half of the 300+ miles we drove. hip-hop and r&b hits from the 90s and 2000s on siriusXM  was our soundtrack most of the way.

we stayed at harrah’s, right on the strip. granny’s a gold member working towards diamond. i know “scared money, don’t make money,” but gambling isn’t really my thing. i rather hold on to the little i have — but i did come up $42 from $5 on a slot machine at caesars palace — amazing building.  harrah’s accommodations and amenities were pretty cool, too. i was excited mel decided to go for the upgrade. i liked how the light in our bathroom was naturally dim and the shower had an open design — no shower curtain, no door, nor frosted glass. i kept checking myself out in the mirror when i showered. very intimate.


unfortunately, the weather wasn’t warm enough to hang out by the pool but i still threw on my bikini for my first sauna and steam room experience. why didn’t i get the memo? i borrowed granny’s shiling oil and dabbed a bit on my nose and shoulders before i went inside. my respiratory felt great but thank god for the ice towels.

it was a 2 night getaway with the ladies and in between the birthday girl hitting the slots, the original plan was for my cousin and i to do a little site-seeing. perhaps go zip-lining, take a ride on the high roller ferris wheel, hit the club, but between participating in a few slot machine feeding sessions with grandma, 2 big drinks, and a few beers, we were tired. i had fun with the fam, but the next trip to vegas has to be with friends so we can wild-out!! mel, u can come too.

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updates + memorandums: the beat goes on…

if you missed my newsletter that just went out — it’s been a while since you’ve heard from me and boy, has a lot changed in the world of shoom.
for starters, i no longer work at beats 1 and for the past 2 months i’ve been living in the state of arizona. at the end of november, my contract at apple music came to a conclusion. aside from that, i’ve resided in the tri-state area for the majority of my life and for the longest while i’ve been looking for an escape. the energy in new york city was no longer conducive and i needed change. the only thing that kept me in nyc for so long was it’s familiarity and the security of being employed. from iheart radio, to beats 1, and everything in between, i’m thankful for the opportunities the big apple provided but once i got word things were coming to an end for me at beats, that was my cue to book a flight and skip town. once i shared the news with family and friends, they seemed more crushed than i was, lol. i felt they were expecting me to be disappointed or down-in-the-dumps about being unemployed, but never did i feel sad, angry, or upset. i’ll admit to feeling a bit taken back by the situation at the time, but ultimately i saw it as the universe at play, pushing me out into the world so i can essentially reach my full potential and continue to push past what’s comfortable and what’s expected. since i’ve been in az i’ve been able to recharge and dig deep to find what i really want in life. i’m still not 100% sure of the answer to that but as each day passes it’s becoming more clear where these paths should lead. i’m excited and confident about the future and will always have love for my beats 1 nyc team! it was an excellent experience.
in lieu of podcasting in the past and being a fan of connecting with community and creatives, keep an eye out for the new creative projects I have on the way.  the world is my playground and i’m ready to play!
i’m currently looking to connect and talk with musicians, artists in europe. if that’s you or you have friends or suggestions on who i should make contact with — hit me up!!
i know…i know — i need to start posting on my website. bear with me while i get my *ish together,
but in the mean time, please continue to send over your music and art.

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greetings from shoom.


if you build it, they will come. so — here it is.

this website has been a long time in the making and i’m very proud to finally share it with you.

over the past 5+ years, i’ve learned much about myself, about life, and was able to manifest some amazing things right before my eyes. thanks to everyone i’ve met along the way that has helped shape this very moment…

i know you’re probably wondering, ” shoom, when you comin’ back with the podcast? i’m still waiting for my interview!” honestly, i’m a bit on the fence about the podcast stuff. i’m super proud of the platform reg and i created especially because it allowed artists of various calibers to share and inspire. but i feel like it’s time to do something different. i’m still very passionate about sound and connecting with creatives, but the fire that drove me to do the things i did before no longer exists. my creative focus has evolved, and i have to keep reminding myself that that’s okay. i mostly feel like i’m letting everyone down, but sometimes when driving on the highway you have to switch lanes to maintain your momentum. feel me?

lately i’ve been feeling summoned by the stage. to continue to create and even perform music of my own. to host and curate events. so, that’s what i’m going to do and this space will be your portal. is your link into my creative mind, my journey, the connections i make with others, my stumbles upon music and more. i’m open to letting it turn into whatever it’s supposed to.

reg and i are currently working on visuals and we’re looking for people to join our team. production assistants, writers, video editors etc. send your resumes to and drop us a line 🙂

take a look around the site. leave comments. check out the tees (which are now available for pre order). listen to my tunes — and all that good stuff.

looking for recording artists + producers to do tracks with.

new music coming soon.

a huge thank you to all the supporters.


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video: @sammusmusic – ‘power ups’

we had the pleasure of having sammus on the show a few weeks before the debut of her latest release, another m (june 2014)amongst other things, the upstate ny resident is a rapper, producer, phd student, feminist and video game enthusiast. directed by jay sprogell [complex, fader, spin, vibe], “power-ups” is sammus’ first video from the album and in it, finds herself stuntin’ on a stoop while sporting an anything-but-typical accessory in this (t)rap tribute to the classic nintendo game metroid.

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artist submission | @iamryckjane | california raisins

born and raised in los angeles, california, ryck jane is burning up stages all over the u.s. and europe while touring with the alternative hip-hop band, wylde bunch. ryck has been writing since the age of 14 years old and she’s not only an emcee —  she’s also a trumpet player.

miss jane sent over her  debut mixtape california raisins and i’m in love — a nicely served platter of an assortment of sounds, flows, and lyrical content. i listened to every track straight through.

check it out for yourself…

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it’s a ninja party | cc: @unicornempress + @davenoodlez

on august 10th i’ll be joining the unicorn empress + dave noodlez of stereotype co at their first mini festival.shoomflyer

the ninja party — a fluid festival meant to awaken the inner child that may lay dormant in the adult conscious. vendors + pop-up shops + music + dancers + giveaways +  face painters and more

at the event ill be conducting a live interactive song project where  i’ll record the voices of participants to be used as a part of a one of kind song.  i’ll also be interviewing artists and creatives about their art, their music, and their passions. my goal is to put  together an audio project.

#challengeyourself the ninja party on facebook

hosted by the marxman and spike grant + music by dj boston chery

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